How To Grow a Law Firm

You Need a Leader to Transform Your Marketing Function

First, let’s ask why your law firm isn’t growing or, at least, not growing as fast as you know it should be. The approach to marketing has evolved, and if you haven’t evolved with it, you are leaving significant revenue on the table and constricting your growth.

Referrals and personal outreach just aren’t enough anymore to fuel your growth. Many potential clients research online to educate themselves on whether they need legal representation and which law firm will best meet their needs. These prospects take themselves through 70% of the sales cycle before ever contacting a law firm.

This means that you’ll need a differentiated brand and an innovative customized digital marketing strategy to stand out from your competition online.

You need an experienced marketing leader who knows how to grow a law firm. That’s where we come in. Our expert Law Firm Fractional CMOs lead the transformation of your law firm marketing into a sustainable, revenue-generating function.

What would it look like to transform your marketing function to deliver sustainable growth for your firm?

Growing Law Firm Revenue Starts with a Law Firm Growth Strategy

Define the Growth You Want to Achieve and How You Will Deliver It

The transformation of your law firm marketing function and acceleration of your growth all starts by defining a growth strategy for your firm.
Our expert Law Firm Fractional CMOs know the keys to growing law firm revenue. We will help you identify your revenue targets, define specifically where growth will come from, and spell out how your organization will evolve to generate and deliver growth.
The growth strategy serves as the navigational beacon for your law firm's growth.

An Innovative Customized Marketing Strategy is Essential to Growing a Law Firm

Turn Marketing into a Growth Engine with a Customized Marketing Strategy

Your expert Law Firm Fractional CMO will help you define what clients you should be targeting to drive growth and how to differentiate your brand in a relevant way. We then direct the creation of a lead generation strategy.
The resulting customized marketing strategy will create awareness of your firm with your target audience and will effectively pull prospects to your website, where they will come to understand your firm is the best choice for them.

Delivering Law Firm Growth Through the Build and Execution of Your Marketing Strategy

Your Expert Law Firm Fractional CMO Manages and Directs the Transformational Approach

Based on this innovative customized marketing strategy, your Law Firm Fractional CMO will select, onboard, and direct the right agencies to support the build, launch, and operation of your marketing activities, guiding you and your firm to an accelerated growth trajectory.
Your law firm growth strategy and your customized marketing strategy include the definition of key performance indicators that track your targeted growth. Your fractional CMO will establish performance tracking with the agencies that informs the optimization and efficiency of your marketing investments

New Foundational Marketing Capabilities Need to be in Place to Grow Your Law Firm

Transform Your Marketing Function into a Revenue Generator with The Right Resources and the Right Technology

Your expert Law Firm Fractional CMO will help you define the internal and external organization you need based on the growth and marketing strategies developed. We will help you define the organizational structure and the necessary skills needed for your team. We will also define, source, and onboard the right agencies and vendors required to support the build and operation of your transformed marketing function.
This new foundational capability also includes the selection, implementation, and integration of effective digital marketing technologies needed for tactical execution.
The result is a foundational capability that allows you to put your business on a new - and sustainable - growth trajectory.